Gain always points to increase reflecting back on fertility. The word ‘gain’ in the manner to which I prefer its use and application NEVER, by definition, depletes. Whether you accept my terminology or not, it should be clear that I and many like me refuse to accept as our goal the maintenance of the status quo. We chose to work to increase fertility, increase health, increase biodiversity, increase market community, increase income, increase positive reputation. We choose GAIN, not sustainability. And that is good news.