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Small Farmer's Journal
PO Box 1627
Sisters, Oregon 97759
800-876-2893
541-549-2064
agrarian@smallfarmersjournal.com
Mon - Thu, 8am - 4pm PDT

NEW MARKET STUDY OUTLINES POTENTIAL FOR U.S. GRASSFED BEEF

Consumer demand rising; continued growth depends on accurate labeling, education and year-round availability of high-quality product from American farmers

Pocantico Hills, NY (April 19, 2017) – Triggered by explosive growth in the U.S. grassfed beef market, a new study finds an urgent need for accurate labeling to ensure that consumers are getting what they think they are buying, including the humane treatment of animals and environmental and health benefits. The study follows on the heels of recent consumer demands for improved practices, including cage-free eggs and antibiotic-free meat.

The study reveals that much of the meat sold in the United States as “grassfed” is from cattle raised in enclosed environments, where they are fed grass pellets in “grass feedlots,” rather than grazed on healthy pastures. “The U.S. market for grassfed beef has grown at 100 percent per year for the past four years, yet consumers don’t realize that much of this beef is coming from cattle that haven’t actually spent the whole of their lives on open pasture, eating real grass,” said Jill Isenbarger, CEO of Stone Barns Center for Food and Agriculture, one of the partners behind the study.

“Back to Grass: The Market Potential for U.S. Grassfed Beef” offers a comprehensive look at the U.S. grassfed beef sector, with a focus on market and economic dynamics. It bridges the gaps that currently exist between the USDA’s data on grassfed beef production prices and the pockets of information held by private sector organizations.

Among its findings: The price of grassfed beef could come down significantly if the industry were to establish well-managed grass-finishing operations that take advantage of economies of scale in processing, distribution and marketing. But these operations must be based on high standards for the humane treatment of animals and for land and water stewardship.

“We need a stronger standard for grassfed beef so that consumers know what they’re buying,” said Bill Niman, founder and president of BN Ranch. “Producers who follow best practices stand to earn a premium, but we need to first iron out the inconsistencies and confusion.” Currently a number of labels and standards confuse the marketplace and the consumer, as they conflate excellent management practices with poor ones.

The report brings together available data on the current state of the grassfed beef sector, identifies barriers to growth and highlights actions that will help propel further expansion. It examines whether grassfed beef can scale up to the point where it could displace a significant portion of the conventional, grain-fed beef system in the United States.

With input from one of the world’s leading chefs, the report also takes on some misconceptions about taste. “Grassfed beef has a taste that’s clean and rich, and undeniably beefy,” said Dan Barber, chef and co-owner of Blue Hill at Stone Barns, ranked among the top 50 restaurants in the world. “It’s flat-out wrong to believe grassfed beef is chewy or dry. It’s not, if it’s prepared right. And whereas a grain-fed steak tastes the same whether it’s raised in New York or New Mexico, grassfed beef tastes different based on the pasture the cattle were eating—which means it varies by farm and even time of year.”

The report was produced through a collaboration of Stone Barns Center, Armonia LLC, Bonterra Partners and SLM Partners. On April 19, Stone Barns Center hosted a one-day summit to introduce the overarching benefits of grassfed beef to more than 100 chefs and beef purchasers and retailers from around the country—people who have the ability to influence the development of a more robust market for grassfed beef in the United States.

Read the report online here.

For more information, contact:
Martha Hodgkins
Communications Director
434.249.9907
marthah@stonebarnscenter.org

Stone Barns Center for Food and Agriculture is a nonprofit organization working to advance sustainable agriculture and create a culture of eating that can support it. In our quest to change the way America eats and farms, we train farmers, educate food citizens, convene change makers and experiment with agroecological farming practices. stonebarnscenter.org

Armonia LLC is a certified B-Corp with a mission to restore harmony through long-term investments. armoniallc.com

Bonterra Partners is an investment consulting firm specializing in sustainable agriculture and other natural capital investments. bonterrapartners.com

SLM Partners is an investment management firm that focuses on ecological farming systems. slmpartners.com

Spotlight On: Crops & Soil

Cabbage

Cabbage

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Cabbage is the most important vegetable commercially of the cole crops, which include cabbage, cauliflower, Brussels sprouts, kale, kohlrabi, collard, broccoli, and many others. It also ranks as one of the most important of all vegetable crops and is universally cultivated as a garden, truck and general farm crop. The market for cabbage, like that for potatoes, is continuous throughout the year, and this tends to make it one of the staple vegetables.

Farm Manure

Farm Manure

Naturally there is great variation in manure according to the animals it is made by, the feeding and bedding material, and the manner in which it is kept. Different analyses naturally shows different results and the tables here given serve only as a guide or index to the various kinds. The manure heap, by the way, is no place for old tin cans, bottles, glass, and other similar waste material.

Syrup From Oregons Big-Leaf Maple

Syrup From Oregon’s Big Leaf Maple

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There is a great potential in establishment of a seasonal “sugarbush” industry for small farmers of the northwestern states, particularly western Oregon and Washington. Five syrup producing species of maples are found mainly east of the Rocky Mountains. The Box Elder and the Big-leaf Maple are the only syrup producing maples of the Pacific Northwest. Properly made syrup from these two western maples is indistinguishable from the syrup of maples of the midwestern and northeastern states.

Rice as a New Staple Crop for Very Cold Climates

Rice as a New Staple Crop for Very Cold Climates

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If you were visiting Earth from some other planet and had to describe its inhabitants upon your return, you might say that the average person eats rice, and grows it as well, usually on a small scale. You’d be accurately describing the habits of over a quarter of the world’s population. Rice has a special story with an exciting chapter now unfolding in the northeast USA among a small but growing group of farmers and growers.

Beautiful Grasses

What follow are a series of magnificent hundred-year old botanist’s watercolors depicting several useful grass varieties. Artworks such as this are found on the pages of Small Farmer’s Journal quite regularly and may be part of the reason that the small farm world considers this unusual magazine to be one of the world’s periodical gold standards.

An Introduction To Farm Woodlands

The farm woodland is that portion of the farm which either never was cleared for tillage or pasture, or was later given back to woods growth. Thus it occupies land that never was considered suitable, or later proved unsuitable, for farm enterprises.

Cultivating Questions Winterkilled Cover Crops for a Mild Climate Part 2

Cultivating Questions: Winterkilled Cover Crops For A Mild Climate Part 2

Finding just the right cover crop-tillage combination for crops planted the last half of June has always been a real challenge in our location. While surface-tilling mature rye and vetch in May works well for fall crops established in July and August, this cover crop-tillage combo does not allow enough time for decomposition and moisture accumulation for end-of-June plantings.

Beating the Beetles – War & Peace in a Houston Garden

Blooming that is, unless the cucumber beetles arrive first.
And arrive they have … “At first I thought they looked like big, yellow lady bugs.” Paul said, “Then I looked…

Mullein Indigenous Friend to All

Mullein: Indigenous Friend to All

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Mullein is a hardy native, soft and sturdy requiring no extra effort to thrive on your part. Whether you care to make your own medicines or not, consider mullein’s value to bees, bumblebees, butterflies, moths, dragonflies, who are needing nectar and nourishment that is toxin free and safe to consume. In this case, all you have to do is… nothing. What could be simpler?

Walki Biodegradable Mulching Paper

New Biodegradable Mulching Paper

Views of any and all modern farming stir questions for me. The most common wonder for me has been ‘how come we haven’t come up with a something to replace plastic?’ It’s used for cold frames, hotbeds, greenhouses, silage and haylage bagging and it is used for mulch. That’s why when I read of this new Swedish innovation in specialized paper mulching I got the itch to scratch and learn more. What follows is what we know. We’d like to know more. LRM

Marketable Cover Crops

Marketable Cover Crops

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Our cover crops have to provide the benefits of smothering weeds, improving soil structure, and replenishing organic matter. They also have to produce some income. For these purposes, we use turnips, mustard and lettuce within our plant successions. I broadcast these seeds thickly on areas where cover crops are necessary and let them do their work.

On-Farm Meat Processing

The demand for fresh, local meat products – with no taint of industrial process – is absolutely staggering.

Raised Bed Gardening

Raised Bed Gardening

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Raised beds may not be right for everyone, and our way is not the only way. I have seen raised beds made from rows of 5’ diameter kiddy pools, and heard of a fellow who collected junk refrigerators from the dump and lined them up on their backs into a rainbow of colored enameled steel raised beds. Even rows of five-gallon pails filled with plants count as raised beds in my estimation. Do it any way you care to, but do it if it’s right for you.

Peach

Peach

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The Peach is a showy tree when in bloom. There are double-flowered varieties, which are as handsome as the dwarf flowering almond, and they are more showy because of the greater size of the tree. The flowers of the Peach are naturally variable in both size and color. Peach-growers are aware that there are small-flowered and large-flowered varieties. The character of the flower is as characteristic of the variety as size or color of fruit is.

Horsedrawn No-Till Garlic

Horsedrawn No-Till Garlic

We were inspired to try no-tilling vegetables into cover crops after attending the Groffs’ field day in 1996. No-tilling warm season vegetables has proved problematic at our site due to the mulch of cover crop residues keeping the soil too cool and attracting slugs. We thought that no-tilling garlic into this cover crop of oats and Canadian field peas might be the ticket as garlic seems to appreciate being mulched.

Making Sorghum Molasses

Making Sorghum Molasses

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Growing sorghum doesn’t take much work, according to Buhrman. You plant it in the spring, work it a couple of times and that’s about all that’s required until late in the growing season. That is when the work begins. Before it is cut, all the stalks have to be “bladed” – the leaves removed from the stalks. It’s then cut, then the tassles are cut off, and the stalks are fed through a crusher. The crusher forces the juices out of the plant. The sorghum juice is then boiled in a vat for four to five hours until nothing is left but the syrup.

Ginseng Culture

Ginseng Culture

U.S. Department of Agriculture Farmer’s Bulletin No. 1184 Issued 1921, Revised 1941 — The evident preference of the Chinese for the wild root and the unsatisfactory state of the general market for cultivated ginseng have caused grave doubts as to the future prospects of the industry. These doubts will probably be realized unless growers should strive for quality of product and not for quantity of production, as has been the all too common practice in the past.

Small Farmer's Journal

Small Farmer's Journal
PO Box 1627
Sisters, Oregon 97759
800-876-2893
541-549-2064
agrarian@smallfarmersjournal.com
Mon - Thu, 8am - 4pm PDT