Row 7 Seeds
Row 7 Seeds
Row 7 is a unique new seed company grounded in ‘the notion that deliciousness might just change the world.’ A seed company built by chefs and breeders striving to make ingredients taste better before they ever hit a plate. It’s a collaboration—a cross-pollination— based on a simple premise: they believe flavor can succeed where commodification has failed. That it can change how we all eat and, in turn, how we might grow. So if you’re a chef, a breeder, a farmer, a gardener, an eater, an enthusiast or maybe some combination of those things, then there’s a seat at the table at Row 7 for you, and space in the rows and on the line. It’s a work in progress. Flavor is never finished. And Row 7 is just getting started.
Words direct from Row 7
A RECIPE FROM THE GROUND UP
Long before a cookbook is cracked—even before farmers sow their fields—the plant breeder writes a recipe for our ingredients. The problem? Flavor isn’t usually on the list. Too often, breeders are asked to select for yield, shelf life and uniformity at the expense of good food, nutrition and our environment. What if, instead, we started with what’s delicious?
OUR ROOTS: ONE LITTLE SQUASH STARTED IT ALL
Seven years ago—almost by accident—chef Dan Barber challenged vegetable breeder Michael Mazourek to build a better butternut squash. For Michael, it was the first time that someone had asked him to breed for flavor. For Dan, it was the discovery of a new kind of recipe—one that begins with the seed.
GOOD HEALTH BY WAY OF GOOD EATING
Think: potatoes so creamy you don’t need butter. A squash so packed with flavor, it doesn’t require maple syrup to make it delicious. And, it turns out, when you select for flavor, you’re most likely selecting for nutrition, too. Flavor and aroma compounds—the same ones that make tomatoes so mouthwatering—often derive from essential nutrients. It’s nature’s way of telling us what we should be eating.
THE SCALE OF DELICIOUSNESS: FLAVOR FOR ALL
Vegetable seeds come in small packets, but our ambition is to create big changes in how we eat and in turn how we grow. Tastier food, healthier soil, more diverse and nutritious diets for as many people as possible. In other words, a revolution.
Every single seed we sell is:
- certified organic
- produced in the U.S.A.
For more information or to order seeds: www.row7seeds.com
FLAVOR = NUTRITION