by Joel Salatin — Despite today’s low cattle prices you can make a good profit with a small beef cattle operation. This book will show you how. Joel’s Salad Bar Beef prototype as described is a financially better suited prototype for 95 percent of the cow-calf producers in the United States than the sale of commodity calves and yearlings. However, this is not just a “how-to” book. It is also a book of philosophy, feelings and beliefs. Some may wish that Joel would just stick to the “facts,” but for learning to be truly effective it must necessarily be a triad of why, how and who.