Description
by Eric Gibson — “Gibson is an agricultural journalist whose writings have appeared in numerous farm publications. His book is intended for small farmers, gardeners, and anyone interested in marketing their own produce. As implied by the title, Gibson’s emphasis is on the many aspects of marketing crops as opposed to growing them. His first several chapters deal entirely with market planning; additional chapters discuss such direct marketing options as roadside markets, pick-your-own operations, and mail order. Selling to retailers and wholesalers is also covered, as are other considerations of running a business such as pricing, promotion, insurance, and coping with government regulations. Gibson cites many additional publications and resources, adding to the usefulness of his volume. With its practical “how-to” approach, this book is recommended for public libraries.” – William H. Wiese, Iowa State Univ. Lib., Ames