How do our customers know that we’re accurately representing our products? That’s the key, the reason that a third party verification system was created, right? I think this is the beauty of a smaller-scale, community-based direct market food system. During parts of the year, my customers drive past my sheep on their way to the farmers’ market. At all times of the year, we welcome visitors to our farm. In other words, our production practices are entirely open for our customers to see.