“Sooner or later the American people will have to start eating more food that’s grown closer to home,” asserts Maurice Norman, pick-your-own fruit grower from Hendersonville, Tennessee. His belief is shared by thousands of small farmers across the country who are changing the face of agriculture by growing and selling fruit and vegetables on a small scale.

There is a lot of value in the produce you sell that contrasts it from what someone can buy at the grocery store. First, you probably sell varieties that are different from what the grocery store sells. As you’ve probably tried dozens of different varieties, you can let the customer know why yours are different. Be brief and talk about things like taste and texture that are easy to get across.