It all started with a sign. “We Have Worms.” It’s not complicated to make — I tore the cardboard box, handed it to Andy, and he wrote on it with a black magic marker and hung it in the store window. Everyone knows what it means, it means that if you’re not gonna go diggin’ for the earthworms yourself, you come in and and buy bait from him. It’s a seasonal sign; we scrap it every Autumn. No biggie.