A seed is a fitting symbol for an organization inspired by a fallen trailblazer of the local, organic food movement. The People’s Seed was founded by the late Tony Kleese who, despite the onset of a terminal disease, committed to his own period of reflection in order to understand the challenges of the organic seed industry.
They say to preserve them properly, seeds should be kept in a cool, dark place in a sealed, dry container. Yet the circumstances under which seeds in a natural environment store themselves (so to speak) seem so far from ideal, that it’s a wonder plants manage to reproduce at all. But any gardener knows that plants not only manage to reproduce, they excel at it. Who hasn’t thrown a giant squash into the compost heap in the fall only to see some mystery squash growing there the next summer?
Row 7 is a unique new seed company grounded in ‘the notion that deliciousness might just change the world.’ A seed company built by chefs and breeders striving to make ingredients taste better before they ever hit a plate. It’s a collaboration—a cross-pollination— based on a simple premise: they believe flavor can succeed where commodification has failed. That it can change how we all eat and, in turn, how we might grow.
We are approaching this from a seed quality standpoint, not just a seed saving one. Saving seed is fairly simple to do, but the results from planting those seeds can be very mixed; without a basis of understanding of seed quality, people can be disappointed and confused as to why they got the results they did. Both the home gardener and the seed company must understand seed quality to be successful in their respective endeavors.