A Guide to Raising and Marketing Rose Veal

A Guide to Raising and Marketing Rosé Veal

from issue:

Here at Providence Farm, we produce what is referred to as “rosé veal,” though we aim to make clear that not all rosé veal is the same. Some rosé veal producers rear their calves in batches, housing them in open sheds on deep straw bedding, away from their mamas, and feeding them on milk or milk replacer, hay, and sometimes grain. We, however, use a more extensive method. Our calves are unconfined, and are born and raised on pasture. They spend their days as part of the cowherd, nursing from their mamas, cavorting with their fellow calves, and grazing on lush grasses and clovers at their leisure. They are never fed grains, nor do they receive growth hormones or antibiotics. It is for these reasons that we call this “Milk & Meadow Rosé Veal.”